CASE STUDY
ROQAD Powers Privacy First Audio Measurement Across Europe With Podscribe
Solving the European Measurement Gap
For years, advertisers have struggled to measure audio performance consistently across Europe. Identity solutions built for other regions often fall short in GDPR first markets, where consent, transparency, and data quality are foundational. ROQAD was built specifically to address this challenge.
Why Independent Identity Graphs Matter
In today's evolving identity landscape, no single data source can deliver complete or resilient measurement on its own. Podscribe's multi graph strategy now incorporating ROQAD represents a meaningful step forward for attribution accuracy.
"We are obsessed with increasing the accuracy of our measurement, and this partnership with ROQAD is a powerful way to do just that."
— Pete Birsinger, CEO, Podscribe
Expanding Privacy Safe Measurement Across Europe
Through this integration, Podscribe now supports identity resolution and audio measurement in eight European markets: Germany, United Kingdom, France, Spain, Italy, Ireland, Denmark, Netherlands.
"We are excited to partner with Podscribe to expand privacy safe measurement across Europe. Together we are giving advertisers a stronger foundation for attribution by combining independent identity graphs with a future proof, consent driven approach."
— Carsten Frien, CEO, ROQAD