Reach the Whole Household. Not Just One Device.
An identity map that lets you retarget all of the users that live under one roof, individually through their devices and together through connected TV.
Some Decisions Are Made by the Group
From which pizza delivery to order to which car to buy, some decisions are made by the group. How do you reach an entire household with your digital campaigns? Individually, through their respective devices, and together, through the connected TV. Maybe you have your own CTV ID, maybe you have your own list of users. ROQAD can connect those to home IP addresses and a back-end household ID with the Household Graph.
What is the Household Graph?
A predicted set of users (one or more) that live in the same household. Each user has a predicted set of IDs (one or more). With the Household Graph, you can find, target and measure your audiences both at the individual and household levels, enabling you to boost campaign results by extending your audience reach.
Who Needs the Household Graph?
OTT and CTV companies, and companies that want to advertise like an OTT and CTV company. If you want to do cross-device ad retargeting for products and services that can affect a group that lives together, then the Household Graph is for you.
The Benefits of Working With ROQAD
Thought Leadership
Demonstrate that your business is committed to innovation with a graph partner that helps address identity challenges today and tomorrow.
Fair Value
We know you need to manage costs and we are confident that our graph will fit into your budget whether you are looking for an identity spine or data incrementality.
Privacy Compliance
New legislation is looming for the US market, making our history with GDPR that much more relevant. We are happy to dig into the weeds on this one.
Addressability
As much as 90% of users do not log in to a website. You will gain visibility to the silent majority with probabilistic extension.
Online addressable user coverage
Accuracy rate
Of users who do not log in, now addressable
Ready to Reach Every Household?
Talk to our team about how the Household Graph can extend your campaign reach.