Glossary
Identity and audience data, defined
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Short, precise definitions of the terms behind ROQAD's identity and data infrastructure.
Unified consumer profile
A single record that joins one person's devices, identifiers and attributes.
Identity resolution
Linking the identifiers that belong to the same person, deterministically or probabilistically.
Audience identity matching
Connecting a customer or audience list to the IDs that media platforms can reach.
Signal unification
Combining first-party, identity and audience signals into one consistent view.
Cross-device identity graph
A map of which phones, computers and TVs belong to the same person or household.
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