CASE STUDY
How a Global Payments Platform Made Its First-Party Data Addressable with Signal Boost
The Challenge
The platform knows millions of customers by their email address and was launching its own brand advertising solution across Europe. But emails can't be targeted in programmatic advertising until they're linked to digital identifiers such as mobile ad IDs. Its most valuable audience data was locked away.
The Approach
ROQAD Signal Boost provided an end-to-end service: onboarding, enrichment, expansion and activation, plus a new attribution solution for the platform's advertisers. Matching happens inside an AWS clean room, so raw data never changes hands.
How We Did It
- 1
HEM-to-MAID resolution: authenticated hashed emails resolved to mobile ad IDs inside AWS Clean Rooms.
- 2
Branded segments, extended with lookalike modelling into scaled prospecting audiences refreshed monthly, priced on CPM.
- 3
End-to-end attribution tracks the same matched IDs from impression to on-site and in-app conversion, feeding learnings back into segment design.
- 4
GDPR-native: ePrivacy certified, TCF aligned and EU data residency.
The Results
- UK and Germany live, with France, Spain and Italy to follow
- 100m+ registered users across Europe made addressable
- 50M impressions per month
- EU5 coverage through one contract