About ROQAD
The Infrastructure Behind Every Audience.
Built in Berlin. Operating globally. The only independent European identity and audience stack.
Our Story
Born in Berlin. Built for the Open Web.
ROQAD was founded in Berlin in 2014 by Carsten Frien, a technology entrepreneur with over 20 years of experience across the adtech landscape. Carsten had previously co founded LiquidM, madvertise and Adjust and saw a clear gap in the market: Europe needed its own identity infrastructure, built from the ground up with privacy at its core.
From day one, ROQAD was built differently. While others were building platforms dependent on third party cookies and US centric data sources, ROQAD focused on deterministic identity resolution, consent driven data collection and compliance with the strict European privacy standards that would later become GDPR.
Today ROQAD operates one of Europe's largest independent identity graphs. 7B+ cross device IDs, 500M+ unique European IDs and coverage across 19 European countries plus the US and Canada. In 2024, ROQAD acquired Zeotap Data, adding Europe's deepest audience intelligence layer to the stack and creating the only end to end identity and audience infrastructure built entirely in Europe.
Years building European identity infrastructure
European countries covered, plus US and Canada
Adtech integrations across DSPs, SSPs and social
Consented data with full provenance
Founded in Berlin by Carsten Frien. Built from the ground up with GDPR and privacy by design.
ePrivacy Seal certified. IAB TCF Vendor number 4. One of the earliest certified adtech companies in Europe.
Acquisition of Zeotap Data. Creating Europe's only end to end identity and audience stack.
What We Do
One Stack. Every Audience. Every Environment.
ROQAD brings together identity resolution, audience intelligence and cross platform activation into a single connected infrastructure.
Identity Solutions
Europe's largest deterministic identity graph. 7B+ cross device IDs resolving users across MAIDs, HEMs, UIDs, cookies and CTV IDs. Cookieless from day one.
Audience Solutions
500M+ consented European IDs enriched with telco verified demographics, intent and brand affinity. 1,679 IAB segments and 18 Tribes. Activated across every major DSP and social environment.
Distribution
From your data to every screen. Onboard, resolve, enrich and activate across Meta, DV360, Amazon DSP, The Trade Desk, CTV and beyond. One stack. No stitching.
Cross device IDs
Unique European IDs
European countries covered
Founded in Berlin
Privacy and Compliance
German Built Precision. Global Standards.
Privacy is not a feature at ROQAD. It is the foundation. Every product, every data source and every integration is built around consent, transparency and compliance.
ePrivacy Seal Certified Since 2015
The longest standing ePrivacy certification in the industry. Renewed every year since 2015.
IAB TCF Vendor Number 4
One of the first four vendors registered in the IAB Europe Transparency and Consent Framework. Today there are over 800.
GDPR by Design
No raw PII stored or exposed. Built from the ground up with privacy by design principles before GDPR was law.
SOC 2 Type I Certified
ISO 27001, 27017, 27018 and 27701 certified. 100% consented data with full provenance from source to segment.
Why ROQAD
The Only Independent European Data Stack.
Independent
Not owned by a walled garden. Not tied to a single DSP or publisher. ROQAD is the neutral infrastructure layer that works for everyone.
European Native
Built in Germany since 2014. GDPR, ePrivacy and TCF compliance are not afterthoughts. They are the product.
End to End
Signal Boost onboarding, ROQAD Graph identity, Zeotap Data audiences. One stack, one integration, every environment.
Trusted By
The World's Most Innovative Adtech Companies
Trusted by the World's Leading Adtech Companies
Ready to Work With Europe's Identity Infrastructure?
Talk to our team and find out how ROQAD can power your identity and audience strategy.