Engage people, not devices
Consumers constantly switch between their digital devices, such as smartphones, tablets, desktops, etc. The process of tracking consumer behavior and building a single digital identity for each user has become more complex.
By accurately determining which devices belong to the same user, the Roq.ad Cross-Device Technology enables you to create data-driven strategies with focus on people-based marketing. This approach helps to increase engagement with your audience across all their devices and optimizes your marketing budget and analytics.
Proprietary Machine Learning algorithm
100% compliant with European and German privacy laws
Reach people across all their devices!
Revolutionize the communication between your brand and your audience by determining exactly when and where to engage with your audience in order to drive them through your conversion funnel.
Roq.ad Cross-Device technology creates a single digital identity for each consumer. This allows you to coherently communicate with your target audience, no matter what device the customer is using.
How? Roq.ad developed a set of proprietary Machine Learning algorithm to identify all devices belonging to the same user. Roq.ad is offering different solutions for a number of Cross-Device use cases.
Uncover which devices your users own and how they use them to interact with your brand.
Understanding your audience and their online behavioral patterns enables you to define the perfect strategy to increase engagement.
Built in-house, Roq.ad Cross-Device Identity Graph uses probabilistic data to make predictions and deterministic data sets to train the algorithms.
Research Online, Purchase Offline
Create a solid link between your digital advertising activities and offline conversions in your shops, restaurants, dealerships, outlets, service points – wherever you want your consumers to “convert” in the offline world.
Analyzing the customer journey of your consumers, including all her devices, enables you to measure each individual digital advertising placement, optimize digital media budgets and identify those customer journeys most frequently used by your customers.
Onboarding in 5 easy steps
«Roq.ad is an important partner for MEDIA IQ in the DACH area as it has allowed to integrate its leading cross-device solution and identity graph on our AIQ enabling us to enrich our insights for our clients (…) In addition its Client Service team are best in class !!»
VP International Expansion Operations
«Roq.ad’s Private Identity Graph enables us to understand online listeners across all their devices and optimize our media spend accordingly, leading to a user-centric communication and an increase in the marketing ROI for our customers»
Director Publisher Management
More answers you can find in ourHELP CENTER
The private Identity Graph is available globally. The Roq.ad Public Graph and ROPO360 are currently live in Germany and Poland. To learn more about each product, check Solutions.
We can also provide an IMG tracking code but in this case, it needs to be customized.
The second integration type (server-to-server or s2s) is just a RAW data file sharing using (s)FTP or AWS S3. For this scenario some additional criteria must be met, i.e. presence of all attributes in the data exports Roq.ad requires for the calculation.
Before the project starts, our Customer Team is always involved in the use-case clarification discussion to make sure the most beneficial way of integration is chosen.
What is the difference between deterministic and probabilistic approach? Can’t I do cross-device with my log-in data only?
Probabilistic data itself means observation data that does not contain a persistent identifier belonging to a given user (e.g. an e-mail address). A probabilistic identity solution collects a wide range of signals from the observation data and computes connections between the underlying device identifiers. The more matching attributes that are received and mapped for a given device and user, the higher the likelihood that these device identifiers belong to the same person.
In summary: A deterministic Cross-Device solution works well, as it holds high precision level between the device connections, however, it lacks in scale. Using probabilistic solution in addition to the deterministic solutions increases the scale of the approach at relatively high precision rates (+90%).
Get in touch!
Interested in learning how Cross-Device can help your business to grow?
Send us a message and we’ll be happy to tell you more!