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Agencies
Onboard client first-party data, extend audiences, reach across every screen.
Deterministic identity resolution for Europe
Identity Powered Audiences
Onboard. Enrich. Collaborate. Activate.
Customers
Identity Resolution
Partners pick ROQAD for Accuracy.
THE CHALLENGE
The person behind the signal is getting harder to find.
Cookies are going
Third-party cookies and device IDs no longer tie signals to the same person across browsers, apps and screens.
Data sits in silos
First-party data stays locked in CRMs and platforms, hard to match and harder to activate.
Privacy is non-negotiable
European advertisers need reach without trading away GDPR compliance.
To make every audience addressable across every environment.
Onboard, resolve, enrich, activate. One stack, no stitching across vendors.
HOW WE DO IT
One cookieless identity stack, end to end.
Onboard first-party data with Signal Boost, resolve every signal into a real person with the ROQAD identity graph, and enrich and activate with Zeotap Data across every major DSP and social environment. No stitching across vendors, no third-party cookies, no holdco bias.
01OnboardSignal Boost
Bring your first-party data in. Privacy-safe, live in two weeks – the starting point for addressable audiences.
Learn more →
02ResolveROQAD Graph
A persistent, cookieless identity graph that resolves devices and signals into real people across the open web.
Learn more →
03Enrich & activateZeotap Data
500M+ consented IDs, 2,500 IAB segments and 18 Tribes, activated across every major DSP.
Learn more →
One stack, every buyer
Built for the whole advertising value chain.
02
Brands
Activate CRM and loyalty data at scale, across every environment, fully compliant.
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Retail Media Networks
Connect first-party shopper data to open-web identity and demand.
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Adtech & Martech
Deterministic European identity and audience data to power your own products.
THE INTELLIGENCE
Built for European identity resolution.
Fit, at any scale.
500M+
Unique IDs
90%+
Online addressable coverage
30+
Premium data partners
2015
ePrivacy Seal holder since
Testimonials
Trusted by industry leaders
“boost offline visitation by 17.7% and drive down cost per conversion by 52%”
ROQAD insights enabled us to analyse all digital media channels in terms of offline performance. By applying the gathered insights, we were able to boost offline visitation by 17.7% and drive down cost per conversion by 52% for Leroy Merlin.
Patrycja Dyrda
Marketing Specialist, Wavemaker (WPP)
“making it possible to reach the right people on every screen”
ROQAD played a key role in helping us unify our cross-device strategy — making it possible to reach the right people on every screen.
Stewart Sullivan
CEO & Co-Founder, Drako Media
“an increase of the marketing ROI of our clients”
ROQAD's Identity Graph enables us to understand the cross-device behaviour of our listeners and optimize our media spending across all their devices, leading to a user-centric communication and an increase of the marketing ROI of our clients.
Matthias Schenk
Director, Partner Management, RMS
“more accurate, scalable, and future-proof audience strategies”
We're proud to expand our collaboration with Zeotap Data and ROQAD at a time when the industry is accelerating toward privacy-first advertising solutions. By combining Azerion's premium data and media ecosystem with ROQAD's identity and activation capabilities, we're enabling advertisers to build more accurate, scalable, and future-proof audience strategies across channels and devices.
Daan Boekestein
CTO, Azerion
“We're obsessed with increasing the accuracy of our measurement”
We're obsessed with increasing the accuracy of our measurement, and this partnership with ROQAD is a powerful way to do just that.
Peter Birsinger
CEO & Founder, Podscribe
Start.io
“reach business decision makers, frequent travelers and families”
Our partnership with Roq.ad brings Start.io's first-party mobile audiences into Amazon DSP. Advertisers will be able to reach business decision makers, frequent travelers and families with data built from real app usage and real-world visits. We look forward to growing this together.
Ofer Livne
Sr. Director of Strategic Partnerships, Start.io
Amazon DSP
“adding specialised B2B and travel audiences to the existing targeting options”
Amazon DSP offers advertisers many ways to reach relevant audiences at scale. Through our collaboration with our partners RoqAd / Zeotap, we're adding specialised B2B and travel audiences to the existing targeting options, as well as location-based retail audiences that offer insight into real-world visiting and shopping behaviour. This creates new opportunities to reach audiences beyond classic online and shopping signals.
Amazon DSP
OS Data Solutions
“high-reach, relevant audience insights for even more precise campaign targeting”
We're delighted to be working with Roqad | Zeotap Data and to make our high-quality audience data available in Amazon DSP. With more than 50 million unique users, we give advertisers access to high-reach, relevant audience insights for even more precise campaign targeting. Our audiences can now be activated across Amazon DSP's diverse inventory, from display and online video to streaming TV, reaching people across channels in high-quality environments.
Tobias Emmer
Managing Director, OS Data Solutions
Customer stories
Case Study
How Omio Used ROQAD to See the Full Cross-Device Customer Journey
ROQAD helped Omio identify users across devices and understand their full journey, improving retention, marketing spend and messaging.
Case Study
Global Affiliate Marketing Network Solves Sales Recovery Conundrum
The affiliate network noticed that as time goes on, people use more and more devices on a daily basis to shop: phones, tablets, laptops, smart TVs and more.
Latest insights
Blog
How to Evaluate a Household Graph for CTV: 5 Metrics That Matter
Five metrics to judge a household graph for CTV: match rate, household size, precision, stability and cross-screen connectivity. Plus how to run a vendor test on your own data.
Blog
Privacy-Safe Data Onboarding in Europe: A Practical Guide for Hashed Emails
A practical guide to onboarding European hashed emails (HEMs) safely: GDPR, consent traced to source, TCF, privacy-safe match tests and a partner checklist.
Blog
Why Identity Data Goes Stale, and How a Daily Graph Fixes It
Identity data decays every day: cookies die, IPs move, consent changes. A graph refreshed weekly or monthly works from an out-of-date picture. Here's what a daily graph fixes.
FAQ
Frequently asked questions
What is deterministic identity resolution?
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Deterministic identity resolution links data to a real person using verified, person-level identifiers (such as hashed logins) instead of probabilistic guesses based on device signals. ROQAD uses it to connect first-party data to individuals across DSPs and social platforms in Europe.
How is ROQAD different from probabilistic identity graphs?
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Probabilistic graphs infer that devices belong to the same person using statistical signals. ROQAD's graph is deterministic, built on consented, person-level identifiers, which gives higher match accuracy and clearer privacy compliance.
Does ROQAD work without third-party cookies?
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Yes. ROQAD is built for the post-cookie web. Identity is resolved on consented, person-level IDs rather than third-party cookies.
Is ROQAD GDPR compliant?
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ROQAD is GDPR and CCPA aligned, has held the ePrivacy seal since 2015 and is SOC 2 Type 1 certified.
How long does onboarding take with Signal Boost?
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Signal Boost onboards your first-party data and can be live in about two weeks.
How many audience segments does ROQAD offer?
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ROQAD offers 2,500+ consented segments, including IAB-standard segments and 18 Tribes, matched to 500M+ consented IDs across EU5 and beyond.
Which platforms can ROQAD audiences be activated on?
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ROQAD audiences can be activated on the open web, Amazon DSP, The Trade Desk, DV360, PubMatic, Meta and CTV environments including Microsoft Advertising. ROQAD also integrates with AWS Clean Rooms.