Audience Solutions
Reach the Right People. Wherever They Are.
500M+ consented European IDs enriched with verified demographics, intent and brand affinity. German built. Activated at scale across every major DSP and social environment.
Zeotap Data
Europe's Deepest Audience Intelligence Layer.
A pioneer in consented audience data, built in Germany around persistent identifiers and GDPR by design. Exclusive partnerships with Europe's largest mobile telcos, 30+ premium publishers and best in class data partners give every segment a verified foundation. Patented processes, validated by the ePrivacy Seal, set the standard for data privacy, quality and accuracy in Europe.
Unique European IDs
Premium EU Data Partners
Data Points Refreshed Daily
Consented Data
People Based Data
Know Your Audience at the Individual Level.
Anchored on persistent identifiers (MAIDs and hashed emails), Zeotap Data resolves identity at the individual level. Verified demographics, real intent signals and cross device behaviour, combined into a deterministic 360 degree view. Not a model. Not a guess.
- Deterministic demographics: age, gender, income, household
- App usage and online behaviour signals
- Persistent identity across devices and environments
Why Choose Zeotap Data
Telco Verified at Source
500M+ European IDs sourced directly from Europe's largest mobile carriers and 30+ premium partners. Deterministic foundation, not inference.
Privacy Native by Design
GDPR by design. ePrivacy Seal certified. ISO 27001, 27017, 27018 and 27701. 100% consented data with full provenance from source to segment.
Built Where You Sell
Native depth across France, Germany, Italy, Spain and the UK. Same taxonomy, same fidelity, every market.
Living Audiences
Refreshed daily with 1B+ data points. Continuously improved, always relevant. No stale segments. No double CPM layering.
IAB Taxonomy
The Industry Standard for Audience Segments.
Zeotap Data is mapped to IAB Tech Lab Taxonomy 1.1 across three pillars: Demographics, Interest and Intent, 2,500 segments across 6 tiers, fuelled by 100% consented data from telco and publisher partners. Consistent in every EU5 market and major vertical.
- 2,500 segments across 6 tiers
- Demographics, Interest and Intent pillars
- Standardised planning across platforms, seamless portability
Zeotap Data
18 Premium Cohorts Beyond the IAB Taxonomy. Here are a Few Examples
Tribes are curated audience cohorts qualified by the intersection of telco data, app usage, interest, intent and brand affinity. Each Tribe is built from multiple signals rather than a single attribute, refreshed continuously, and activated as a single segment. One CPM. One activation. No layering required.
18 Tribes built and live today, with more in continuous development.
Fitness Enthusiast
Keen interest in fitness, exercise and healthy living
Tech Geeks
Deep passion for technology and all things connected
Foodies
Dining out, world cuisines, gourmet food and drinks
Everyday Investors
Expanding financial knowledge and investment strategies
Green Drivers
Eco conscious, electric and hybrid vehicle audiences
Experience Travelers
Immersive and adventurous trip planners
Luxury Lifestyle Seekers
Active pursuit of a high end, indulgent lifestyle
New Movers
Individuals who have recently relocated
Beauty Gurus
Deep passion for beauty and skincare
+ more Tribes available on request
Source
Signals collected from 120+ data partners, processed into ZeoCore
Define
Common traits identified across Interest, Intent, Brand Affinity and App data
Shape
Users grouped into coherent Tribes, each with its own signal DNA
Multi Signal Quality
Membership qualified by intersection, not a single attribute
Living Audiences
Continuously enriched, never stale
Single CPM
No need to layer segments at activation level
Insights Coming
Age and gender distribution rolling out next
Flagship Integration
Certified on the World's Leading Retail Media DSP.
Live across premium streaming and gaming inventory in Europe.
Zeotap Data is a certified third party data provider inside the audience store of a leading global retail media DSP. Pre built and custom segments are available natively in campaign workflows, accessible via agency seats, managed service, or self service. Audience reach extends across premium streaming and gaming inventory, combining consented European audience data with the platform's native retail intent signals.
CTR uplift when Zeotap Data audiences run alongside native retail signals
Media performance across programmatic campaigns using Zeotap Data
Activated Across Every Environment That Matters.
Zeotap Data audiences run live in France, Germany, Italy, Spain and the UK, across every major DSP and social environment.
From Segment to Screen in 48 Hours.
Pick a Zeotap Data segment in the EU5 of your choice. Activate it across every major DSP and social environment within 48 hours. One brief, every screen. No layering, no double CPMs, no waiting on data integrations.
Ready to Reach Your Audience?
Start with Zeotap Data and activate your first segment today.
Trusted by the Brands That Move Europe
