Technical resources on machine learning, audience amplification, identity graphs and privacy-safe data onboarding.
This is an explainer called “Privacy Safe Onboarding with Roqad LINK” by Kevin Mullen, Chief Product Officer for Roqad. Topics covered: 1. Your obligations under GDPR and UK ICO. 2. What does a Match test for HEMs* in the EU and ongoing delivery look like? A summary and detailed explanation of the match test and delivery are provided.
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Audience amplification (aka: segment extension) expresses the transformation of a publisher’s first party traffic or hashed email addresses into an advertiser’s audience. This white paper covers key terms and tips for purchasing and optimizing your audience segment extension solution.
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How does one compare cross-device matching solutions? With no industry standard, the task is daunting. We’ve compiled a thorough guideline to help you understand how to test cross-device matching solutions and evaluate the quality of an identity graph to deliver on your business requirements.
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Learn exactly what role machine learning plays in digital advertising and how it has revolutionized modern marketing. This white paper specifically addresses machine learning in the context of cross-device analytics and cross-device advertising.
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