Our Team

The People Behind the Infrastructure

A team of adtech veterans, engineers and data specialists building the identity layer for global digital advertising.

Carsten Frien

Co-Founder & CEO

Technology entrepreneur with 20+ years across adtech. Co-founded LiquidM, madvertise, and Adjust. Angel investor in Delivery Hero and Fyber.

Alex Moufle

VP Global Revenue

Over a decade growing data and adtech businesses across Europe. Former Oracle Advertising and Zeotap Data. Leads EU data sales and ROQAD go-to-market planning. Based in London.

Alasdair Cross

VP of Sales

25+ years of revenue-building in adtech. Former Head of Publisher Development EMEA at Quantcast and Director of Business Development EMEA at Anonos.

Maciej Mazur

VP Engineering

Leads a diverse team of engineers shaping the technical vision at ROQAD. Joined in 2017 and has driven execution across multiple infrastructure projects.

Robert Varga

Director of Sales Europe

14 years in fintech before moving into adtech. Former Global Head of Sales at Advendio. Investor and shareholder in ROQAD since 2022. Based in London.

Anil Kutty

Chief Product Officer

15+ years in digital media. Leads development of user identity infrastructure for adtech, martech and CPG. Former interim Head of Product Innovations at Verve Group.

Vishal Tanwar

VP Data Partnerships

15+ years helping companies in adtech and martech maximise value from data assets. Leads strategic partnerships to build world-class identity and data products. Based in London.

Global Team