CASE STUDY
How RMS Enriched Millions of Listener Profiles with ROQAD's Identity Graph
The Challenge
RMS sells audio advertising to listeners who tune in on many devices: desktop, mobile apps, smart speakers, smart TVs and games consoles. Its DMP saw each device request separately, so one listener looked like several. RMS needed a stable identity layer to track requests at user level and build richer listener profiles.
The Approach
RMS added ROQAD's Identity Graph to its DMP. Device requests were mapped to unique IDs and connected into listener-level profiles, giving RMS a cross-device view of its audience.
How We Did It
- 1
Device-level tracking across desktop, mobile, smart TVs, games consoles and more.
- 2
Unique device ID mapping to understand when, where and how listeners engage with content.
- 3
Listener profiles built on ROQAD's Identity Graph for precise, personalised targeting.
The Results
- Millions of listener profiles enriched
- User-centric ad delivery
- Improved media efficiency
- Higher ROI across partner campaigns
"ROQAD's Identity Graph enables us to understand the cross-device behaviour of our listeners and optimise our media spending across all their devices, leading to a user-centric communication and an increase of the marketing ROI of our clients."
— Matthias Schenk, Director, Partner Management, RMS