• The affiliate network noticed that as time goes on, people use more and more devices on a daily basis to shop: phones, tablets, laptops, smart TVs, etc.
• The issue they faced was to see all of the sales across all of these devices belonging to each user.
• The client had its own cross device tracking solution based on deterministic data.
• The deterministic approach had limitations as it relied on hashed email addresses which only some of the users wanted to supply, most likely for privacy reasons.
• Unidentifiable transactions were costing the client money and they required a solution to fully identify.

• Increase sales and marketing reach for Hainan Airlines’ digital campaign
• Identify additional devices of high-value travelers
• Amplify reach for media and promotion campaigns
• Increase demand for business class offerings and selected flight routes

• The client needed help to track all device requests on a user level to create and cross-device enrich user/listener profiles in the RMS DMP
• The dream was to add an identity layer to their product to enable user-centric ad delivery

• The client had a number of difficulties as a result of overload messaging to its user base, including user retention, marketing spend ROI
• The client did not have a way to identify its user base across their multiple devices

• Identify the best converting online placement, campaign, channel and strategy
• Move from experience-based budget allocation to data-driven attribution supported by cross-device insights

Measure the impact of all digital marketing channels on the offline visitations of Leroy Merlin store locations