How Konigsteiner Digital Extended Hainan Airlines' Reach to High-Value Travellers

The Challenge

Hainan Airlines wanted more demand for business-class routes and selected destinations. Its high-value travellers research and book across several devices, but campaigns could only reach the devices already known to them, which capped reach and pushed up cost per acquisition.

The Approach

Konigsteiner Digital installed the ROQAD Pixel on Hainan's website and programmatic creatives, then used ROQAD's identity graph to find the additional devices of those travellers and remarket to them.

How We Did It

1. 1

   Pixel-based audience enrichment using the ROQAD Pixel on Hainan's site and programmatic creatives.

2. 2

   Identity graph expansion combining deterministic and machine-learning probabilistic signals.

3. 3

   Remarketing to high-value travellers across their additional devices, at a lower CPA.

The Results

• +35% audience extension through ROQAD's identity graph
• 30% of clicks generated by extended segments within 3 months
• More high-value traffic and stronger ticket sales, especially business class