CASE STUDY
ROQAD Launches Signal Boost, Data Collaboration Built on AWS Clean Rooms
The Challenge
Adtech companies and brands face challenges delivering personalised advertising while navigating a complex global privacy landscape. With the deprecation of third party cookies and mobile identifiers, organisations need solutions to connect first party data across multiple digital touchpoints.
The Solution
Built on AWS Clean Rooms, ROQAD Signal Boost enables secure multi party data collaborations between organisations and ROQAD's ID graph featuring Ideo's hashed email database. AWS Clean Rooms privacy enhancing controls enable ROQAD and its customers to collaborate on collective datasets without sharing or copying underlying data.
"The two main challenges in Europe revolve around delivering meaningful volumes of matched first party datasets within GDPR parameters. As Europe's largest privacy safe Identity Resolution provider we are fully committed to helping marketers future proof their data collaboration needs."
— Alasdair Cross, VP of Sales, ROQAD
Technical Integration
ROQAD Signal Boost integrates with companies existing data infrastructure including Amazon S3, Snowflake and other supported storage solutions. Signal Boost leverages AWS Clean Rooms privacy enhancing capabilities including cryptographic computing to keep data encrypted throughout the process.
About Ideo
Two of the UK's leading email data specialists, Mdeg and esbconnect, have joined forces to create Ideo, the largest independent deterministic data provider. Its GDPR compliant HEM IP graph enriched with 440+ consumer attributes powers deterministic targeting and offline to online matching.