B2B decision-makers, travel audiences and real-world visit data now in Amazon DSP: ROQAD | Zeotap Data partners with Capaneo

ROQAD | Zeotap Data welcomes Capaneo, formerly Schober, as a new data partner. The German data provider's audiences are now available in Amazon DSP.

Capaneo extends Amazon DSP's targeting options where shopping signals reach their limits:

Capaneo audiences are live in Amazon DSP now. Advertisers and agencies who want to use Capaneo audiences in their Amazon DSP campaigns can contact ROQAD at contact@roq.ad.

“Amazon DSP offers advertisers many ways to reach relevant audiences at scale. Through our collaboration with our partners RoqAd / Zeotap, we're adding specialised B2B and travel audiences to the existing targeting options, as well as location-based retail audiences that offer insight into real-world visiting and shopping behaviour. This creates new opportunities to reach audiences beyond classic online and shopping signals.”

About Capaneo

Capaneo is a German data and digital solutions provider with almost 80 years of data expertise, formerly Schober. Its focus is on high-quality B2C and B2B audience data, custom audiences, geo-intelligence and data onboarding. Capaneo helps agencies and advertisers identify relevant audiences across channels and activate them digitally. With specialised B2B decision-maker segments, travel audiences and real-world behavioural data, it adds further audience insight to classic shopping- and interest-based targeting.

About ROQAD | Zeotap Data

Europe's largest independent data stack. ROQAD | Zeotap Data connects 500M+ European profiles end to end: onboard first-party data with Signal Boost, resolve every signal into a real person with the ROQAD identity graph, and enrich and activate with Zeotap Data across every major DSP and social platform. One stack. No stitching, no third-party cookies, no holdco bias.

Contact