Mobile-first audiences built from real app usage: ROQAD | Zeotap Data partners with Start.io
by ROQAD ·
ROQAD | Zeotap Data welcomes Start.io as a new data partner. Start.io's first-party mobile audiences are now available in Amazon DSP.
Start.io brings mobile data built from direct signal observation to Amazon DSP:
B2B and professional audiences
Business owners, business professionals, IT decision makers and business travellers.
Travel and life stage
Frequent fliers, travellers to luxury destinations, parents, expectant parents and new moms.
Lifestyle and shopping
Food delivery users, home improvement and DIY shoppers, discount shoppers, live event ticket buyers, casual gamers and soccer fans.
The results speak for themselves
A US tourism brand used Start.io travel-intent audiences, refined by age and household income, and saw more than double the website activity of demographic-only targeting, 35% more time on site and a 133% lift in arrivals. A global beverage brand reached new consumers with custom lifestyle audiences and achieved a CTR 5.97x its benchmark.
Advertisers and agencies who want to use Start.io audiences in their campaigns can contact contact@roq.ad.
“Our partnership with Roq.ad brings Start.io's first-party mobile audiences into Amazon DSP. Advertisers will be able to reach business decision makers, frequent travelers and families with data built from real app usage and real-world visits. We look forward to growing this together.”
About Start.io
Start.io is a mobile-first audience and data platform. It builds scalable, privacy-compliant audiences from first-party data sourced directly through its proprietary SDK and RTB bidstream participation across Android and iOS. Its deterministic taxonomy of 3,000+ segments, spanning interests, demographics, location, purchase intent and app-behaviour signals, is built through direct signal observation rather than probabilistic inference, and reaches 2.4B unique devices monthly across every major global market. Audiences are designed for activation in DSP, curation and PMP workflows, and are fully aligned with GDPR, CCPA and COPPA. Driven by Mobile. Delivered Anywhere.
www.start.ioAbout ROQAD | Zeotap Data
Europe's largest independent data stack. ROQAD | Zeotap Data connects 500M+ European profiles end to end: onboard first-party data with Signal Boost, resolve every signal into a real person with the ROQAD identity graph, and enrich and activate with Zeotap Data across every major DSP and social platform. One stack. No stitching, no third-party cookies, no holdco bias.
www.roq.adContact
ROQAD: contact@roq.ad