STRÖER and PAYBACK Panel data now in Amazon DSP: ROQAD | Zeotap Data partners with OS Data Solutions

ROQAD | Zeotap Data welcomes OS Data Solutions as a new data partner. Audiences from the leading German data provider are now available in Amazon DSP.

Behind them are two of Germany's best-known data sources: STRÖER with more than 50 million unique users, and the PAYBACK Panel with more than 130,000 panelists. Around 200 OSDS audiences are live in Amazon DSP now, with 700+ more and custom segments available on request. Advertisers and agencies who want to use OSDS audiences in their Amazon DSP campaigns can contact contact@roq.ad.

“We're delighted to be working with Roqad | Zeotap Data and to make our high-quality audience data available in Amazon DSP. With more than 50 million unique users, we give advertisers access to high-reach, relevant audience insights for even more precise campaign targeting. Our audiences can now be activated across Amazon DSP's diverse inventory, from display and online video to streaming TV, reaching people across channels in high-quality environments.”

About OS Data Solutions

OS Data Solutions is one of Germany's leading data providers for digital marketing. A subsidiary of STRÖER, it supplies high-quality, high-reach data to improve the impact and experience of digital advertising. Founded in June 2019, OS Data Solutions combines STRÖER's digital reach and first-party data with high-quality data from relevant partners, including the PAYBACK Panel. Its offering includes multi-ID audiences, contextual targeting to the OVK standard and geo data, all activatable across every relevant programmatic channel.

About ROQAD | Zeotap Data

Europe's largest independent data stack. ROQAD | Zeotap Data connects 500M+ European profiles end to end: onboard first-party data with Signal Boost, resolve every signal into a real person with the ROQAD identity graph, and enrich and activate with Zeotap Data across every major DSP and social platform. One stack. No stitching, no third-party cookies, no holdco bias.

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