Published 5 August 2026
ROQAD and Eyeota Bring Global Audience Marketplace to Amazon DSP
The Partnership
ROQAD today announced a new partnership with Eyeota, a Dun & Bradstreet company, bringing Eyeota's global audience marketplace to Amazon DSP through ROQAD's privacy-first identity and audience activation platform.
What the Integration Enables
The integration enables advertisers to access and activate Eyeota's extensive portfolio of consumer and B2B audiences — including Dun & Bradstreet's market-leading B2B data — within Amazon DSP through a streamlined, privacy-compliant workflow. By combining ROQAD's identity graph and data onboarding capabilities with Eyeota's global audience marketplace, brands can execute campaigns more efficiently across Amazon's premium digital inventory, including Prime Video, Twitch, Freevee and other owned and operated properties.
Why It Matters
As advertisers increasingly look to unify customer data, premium third-party audiences and media activation, the partnership removes operational barriers while improving speed-to-market and campaign scalability.
"Our mission is to make privacy-first audience activation as seamless as possible across the world's leading advertising platforms. By partnering with Eyeota, we're giving advertisers a simple way to activate high-quality consumer and business audiences within Amazon DSP while leveraging ROQAD's identity graph and onboarding capabilities to reduce complexity and improve campaign efficiency."
— Alex Moufle, VP Data Sales at Zeotap Data / ROQAD
The Collaboration Enables Advertisers To
Together, ROQAD and Eyeota give advertisers a single, privacy-first workflow for audience activation across Amazon DSP.
"We're excited to work with ROQAD to make Eyeota's global audience ecosystem even more accessible within Amazon DSP. Together we're simplifying audience activation while helping advertisers connect with high-value consumer and business audiences across premium digital environments."
— Marc Fanelli, SVP, Global Digital Audiences & Operations at Dun & Bradstreet
Building the Ecosystem
The announcement reflects ROQAD's continued investment in expanding its global ecosystem of data providers, identity partners and media platforms. By connecting trusted audience providers with leading demand-side platforms, ROQAD helps advertisers unlock richer audience insights while simplifying campaign execution in an increasingly privacy-focused advertising landscape. As brands seek to balance performance with privacy, ROQAD continues to build the infrastructure that enables scalable, compliant audience activation across the modern digital ecosystem.
About ROQAD
ROQAD provides privacy-first identity, data onboarding and audience activation solutions that help advertisers, agencies and data partners unify, enrich and activate customer and audience data across digital channels. Through its identity graph and global partner ecosystem, ROQAD enables seamless, compliant activation across leading advertising platforms.
About Eyeota
Eyeota, a Dun & Bradstreet company, is the global leader in audience data solutions, helping brands, agencies and platforms activate data-driven strategies across digital channels.