The Team Behind Identity Solution Innovation
Your identity spine should be powered by privacy and identity experts. That's us.
solving the identity challenges of today and tomorrow.
Roqad is devoted to helping revolutionize digital advertising through actionable insights about anonymized users.
We're cracking today’s key marketing challenges arising from churning, multi-device ownership and fragmented online user identities without the benefit of good old fashioned third-party cookies.
We equip companies with the specific knowledge and tools required to overcome these challenges and achieve their business objectives while respecting the strictest privacy regulations around the world.
Carsten Frien
Co-Founder & CEO
Carsten is a technology entrepreneur with over 20 years of experience across the adtech landscape. In addition to Roqad, he has co-founded adtech companies such as LiquidM (mobile DSP), madvertise (mobile ad network), and Adjust (mobile attribution platform). Carsten was an angel investor in Delivery Hero (online food delivery), Fyber (programmatic in-app marketplace), and Mobilike (largest mobile advertising network in Turkey).
Follow Carsten:
Alasdair Cross
VP of Sales
Alasdair Cross is the VP of Sales for Europe and the UK. He has over 25 years of revenue-building experience in the adtech space, including tenures as Head of Publisher Development EMEA for Quantcast (AI-driven real-time advertising) and Director of Business Development EMEA for Anonos, which produces state-of-the-art GDPR Pseudonymisation technology. Alasdair brings a deep understanding of the adtech landscape to the sales process.
Follow Alasdair:
Maciej Mazur
VP Engineering
Maciej is the VP of Engineering at Roqad, a position he has held after progressing through the ranks since joining the company in 2017. He leads and inspires a diverse team of software engineers, shaping the technical vision and driving execution across multiple projects. His role balances strategic leadership with hands-on mentorship, ensuring that engineers grow in their careers while delivering high-quality software. Ultimately, he is responsible for building scalable systems and empowering his team to innovate and excel.
Follow : Maciej
Christoph Bröker
External CFO
External CFO; Christoph brings over 16 years of experience across investment banking, private equity and strategy consulting having worked in the UK and Germany. He has been involved in international M&A, financing, company growth and value creation projects as well as provided CFO services. Christoph has been active with regards to various engagements in the SaaS space across Europe.
Chief Product Officer
Follow Christoph:
Robert Varga
Investor & Sales Director for Europe
Robert spent 14 years in the fintech and finance industry in London before transitioning into the media and adtech space. He first served as Global Head of Sales at Advendio, a SaaS order management system for media buyers and sellers. In 2022, he became an investor and shareholder in Roqad, where he has also been contributing to the company’s growth as Director of Sales. He studied across England, Chile, Germany, and Hungary, and speaks four languages fluently.
Robert is currently based in London, UK.
Follow Robert:
Anil Kutty
Chief Product Officer
Anil Kutty is the Chief Product Officer. He leads the development and delivery of user identity solutions for adtech, martech, and CPG. With over 15 years of experience in the digital media industry, he has a passion for creating products that make media better, more transparent, and more efficient for all stakeholders.
Before joining Roqad, Anil was the interim head of Product Innovations at Verve Group, where he enhanced the performance of ConnectedTV campaigns. He also co-founded 2 web3 startups - one of them was decentralized social commerce using stable coins for payments. He also successfully exited an Adtech startup (1SDK) in the attribution analytics space.
Follow Anil:
Vishal Tanwar
Head of Data partners
Vishal Tanwar is a seasoned data professional with 15+ years of experience in helping companies, particularly in the ad-tech/mar-tech space, maximize value from their data assets. His expertise lies in forging strategic partnerships with big data owners, and in his current role as VP- Partnerships, he is responsible for managing new & existing partnerships to help build highly effective, world-class Identity and data products for the programmatic and social advertising ecosystem.He is currently based in the London Area, United Kingdom.
Follow Vishal:
Alex Moufle
VP, DATA SALES
Alex has spent over a decade growing data and adtech businesses across Europe. After leading key agency and platform partnerships at Oracle Advertising, he joined Zeotap Data to accelerate its commercial expansion across the UK, France, and Germany, later taking responsibility for the full EU5 region. He now leads a team of sellers across Europe focused on scaling Zeotap Data’s audience business, strengthening agency relationships, and driving consistent revenue growth. Alex also contributes to Roqad’s broader go-to-market planning following the acquisition of Zeotap Data. A graduate of EM Lyon Business School, he speaks multiple languages and is based in London, UK
Follow Alex:
