Resolve. Grow. Prove.
Signal Boost is ROQAD's unified identity intelligence framework. Data onboarding, lookalike modelling and attribution in one connected infrastructure.
Identity is Broken. Measurement is Fragmented.
Scale Challenges
Brands can identify existing customers, but struggle to scale high-performing audiences without sacrificing precision and relevance.
Measurement Gaps
Conversions happen across channels and devices, yet many measurement systems still operate in silos.
Signal Loss
Consumer journeys now span multiple devices, platforms and environments, making it harder to maintain a consistent view of the customer.
A Unified Identity Intelligence Framework
Signal Boost — Data Onboarding
Resolve fragmented identifiers, hashed emails, cookies, MAIDs and universal IDs, into a persistent, privacy-safe customer identity across devices and environments. By resolving identity earlier in the ecosystem, brands improve audience quality, clean room collaboration and downstream attribution accuracy.
Lookalike Modelling
Expand beyond known customers by identifying high-propensity audiences using identity and behavioural intelligence. Signal Boost enhances audience understanding through unified identity signals. AI-driven modelling identifies new high-propensity audiences ready for activation.
Attribution
Measure campaign effectiveness across touchpoints with a unified view of customer interactions and conversions. Connect fragmented touchpoints into one measurable customer journey across web, mobile, CTV, retail media and CRM.
Signal Boost Creates a Persistent Customer View
Inputs: Hashed Emails, Cookies, MAIDs, Universal Identifiers. Unified identity resolution across devices, channels and environments.
Identity Graph enrichment. Better match rates. Persistent identity. Audience activation across every environment.
Cross-device reach. Improved attribution accuracy. Performance confidence for optimisation decisions.
Grow Beyond Known Customers
Lookalike modelling enables brands to identify new audiences that share the behaviours, attributes and intent signals of their highest-value customers. Existing customers and converters provide the foundation for modelling. ROQAD's identity graph enriches that seed audience with behavioural signals, and AI-driven modelling identifies new high-propensity audiences ready for activation.
- 1
Existing customers and converters provide the seed audience foundation.
- 2
Signal Boost enriches audience understanding through unified identity and behavioural signals.
- 3
AI-driven modelling identifies new high-propensity audiences ready for activation.
Connect Spend to Outcomes
Identity resolution enables marketers to connect customer interactions across channels, devices and environments, creating a more complete view of campaign performance.
Omnichannel Visibility
Connect fragmented touchpoints into one measurable customer journey.
Cross-Device Measurement
Understand how campaigns influence users across environments including CTV, mobile and web.
Performance Confidence
Improve optimisation decisions using more accurate attribution data.
Ready to Resolve, Grow and Prove?
Talk to our team about how Signal Boost can transform your identity and measurement strategy.