Today’s multi-device ownership and constant device switching results in fragmented user identities, creating significant problems for marketers.
By only targeting devices and not actual people, it also generates broken communication and irrelevant, intrusive ads, leading to negative consumer experiences.
With advanced machine learning capabilities in place, Roq.ad’s Cross-Device Identity Graph finds connections between devices to predict which devices belong to the same user and enables your brand to better market to consumers using multi-device strategies and optimally allocate your marketing budget.
Identifies all connected devices belonging to one user
Enables people-based marketing and analytics across devices
Delivers higher revenues at lower cost for companies and coherent communication with consumers
Private Identity graph
Gain holistic understanding of your audience with deeper cross-device insights.
Draw more personalized, enriched insights from your own data by gaining direct access to the Roq.ad Private Identity Graph, specifically designed to fit your business needs.
Common use cases
Customer Journey Analysis
Multi-touch Marketing Attribution
Campaign Insights and Reporting
Public Identity graph
Enlarge your current audience device pool with additional devices belonging to exactly those users in your target group.
Ensure that you are creating seamless brand communication and holistic consumer experiences across all devices of your customers.
Common use cases
Onboarding in 5 easy steps
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Interested in learning how Cross-Device can help your business to grow?
Send us a message and we’ll be happy to tell you more!