Now you can reach Connected TV IDs
Over 471m CTV IDs in Europe and North America!
Large increase in volumes of Connected TV IDs over the last 6 months!
CTV advertising often reaches the entire household and can be used to build brand awareness, affinity, consideration, purchase influence, and loyalty. Leverage first and third-party data to extract the most efficiency and efficacy from your CTV campaigns by delivering to the audience segments you define.
How did the volumes of CTV IDs in our identity graph change over the last 6 months?
| 20/10/24 | 09/06/24 | % increase | |
| EU | 90,081,504 | 43,213,109 | 108.46% |
| NA | 381,936,434 | 293,231,475 | 30.25% |
| Global | 472,017,938 | 336,444,584 | 40.30% |
Comparing to June 2024 in October 2024 we have increased our CTV IDs over 40%, but especially in Europe where the volume is twice bigger. That allows us to unlock new, exciting use cases where we can maximize CTV advertising – finding people amongst the disparate, churning online signals and turning them into potential customers, and then extending the reach further with machine learning.
Roqad offers a cross-section of popular CTV IDs in our Identity Graph. These are linked to all the other IDs that we generate, including MAIDs, Cookies, Universal IDs, IP addresses and contextual categories:
- Android Advertising ID CTV
- Apple IDFA for CTV
- Amazon Fire Advertising ID
- Microsoft Advertising CTV ID
- Roku ID for Advertisers
- TIFA (Samsung) – Tizen Advertising ID
- PPID – Publisher provided ID
- SSPID – SSP provided ID
KEVIN MULLEN
Chief Product Officer
Roqad
