Improve Advertising Yield Rates for Publishers
You and your team work on developing attractive content - ad sales is how you generate revenue.
80% to 90%
80% - 90% of total visitors don't log in. This is a huge blind spot.
Any publisher of content and games has really been challenged by the lack of users logging in. Publishers want to attract users to return to the site and pay for a subscription and there are ways that our probabilistic identity graph address the issue.
What's The Solution?
Improve Visibility
Improve what you can see about your publisher audience with graph data. Then improve your advertising yield rate on the ads being sold.
Increase CPM
Increase CPM rates by infusing your own ad requests with identifiers and cross-device IDs.
Get Higher Bids
When bids come through from the buy-side, bids will be higher because the IDs associated with each ad impression can be seen.
How Does It Work?
The First Visit
After the initial visit to your website, re-target users on any of their other devices.
Direct the Funnel
Help users move through the conversion funnel by encouraging them to download, install, sign-up &/or purchase by seamlessly reaching them across the devices on which they are most likely to convert.
Convert
All the hard work pays off and your visitor becomes a customer.
No way to identify a user or their additional devices? That's where Roqad can help.
We work with the first party data that you do have and connect it to identifiers, cookies, and mobile ad IDs with a probabilistic machine learning algorithm.
What if I’m Already Working With a DSP?
After the initial visit to your website, retarget users on any of their other devices.
The DSP sends the cookie or device identifier to Roqad.
Roqad sends back information about all matched devices to the DSP.
The DSP can place their bid, adjusted based on the cross-device information from Roqad.
