Industry-Leading Identity Solutions for Your DSP
Extend segments, increase attribution, and improve target accuracy with the Roqad graph.
The Probabilistic Approach Pays Off for DSPs
When it comes to reaching a broad, yet highly relevant, audience, the probabilistic approach is advantageous for the DSP because it supports:
Segment Extension
It's more important than ever to reach broader, relevant audiences.
With probabilistic graph segment extension, every campaign, every client, and every initiative has greater revenue-generation potential.
Increased Attribution
Find out if the ID you bid on is attributed to a specific campaign.
Analyze end-to-end customer behavior to gain a 360° view of your customers so you can better understand the buying journey and improve marketing attribution.
Frequency Capping
Traditional frequency capping mechanisms rely on cookies, which is great if you have them.
Identify devices currently in use by an individual, without requiring users to log in, because almost 90% don't.
Multi-Id & Cross-Device
We’re not interested in being the one ID to rule them all (soooo many hands in that candy jar, right??).
You need a map of every ID that delivers performance improvement for your customers…so that’s the solution we built.
Our DSP Customers Enjoy These Benefits From a Roqad Relationship:
Thought Leadership
Demonstrate that your business is committed to continuous innovation with a graph partner that helps address identity challenges today, tomorrow, and even much further down the road.
Fair Value
Rates are fair for the value delivered. We know you need to manage costs (heck, so do we) and we are confident that our graph will fit into your budget.
Efficiency
With the segment extension our graph enables, reach broader relevant audiences, supporting campaign objectives and impressive ROAS.
Cookieless Coverage
