White Papers

Evaluating Cross-Device
Identity Graphs

The most important stage in selecting a Cross-device Identity Graph provider is evaluation, but how does one compare cross-device solutions?

Deep dive into this topic with our new series of how-to-guides aimed to help you better evaluate cross-device technology.

Machine Learning

Learn exactly what role it plays in digital advertising, and how machine learning and artificial intelligence (AI) have revolutionized modern marketing, specifically in regard to cross-device analytics and cross-device advertising.

Topics include: Big data in today’s multi-device reality; the role of machine learning and AI; the challenge of testing cross-device matching solutions.


Privacy by design

Since the nature of cross-device advertising involves significant data processing, privacy compliance is crucial. At Roq.ad, we’ve intentionally built our technology on a solid privacy compliant foundation and have gone above and beyond to comply with all existing and forthcoming data protection regulations.

As the first company ever to be certified General Data Protection Regulations ready (GDPR-ready), by the leading independent advisor on data protection in Europe, we are proud to be the partner of choice to privacy conscious companies.


In order to protect and strengthen the fundamental rights to individual privacy online, the European Commission has implemented EU Data Protection Reform, also known as General Data Protection Regulations or GDPR.

If you’d like to learn more about the specifics of the GDPR or if you have any questions regarding our GDPR-ready certification, please send us a message.

Opting out

We care about consumer privacy and strongly believe that you should too. For this purpose, we strive to empower you to make informed decisions regarding the advertisements delivered to you. If you do not want your information to be collected, you can choose to opt-out anytime on any of your digital devices. It is important to note that even if you opt-out, you will continue to see the same amount of advertising. The only difference will be that the ads themselves will not be as personalized or tailored and will appear more irrelevant to you.

If you would like to opt-out of anonymous, tailored advertising delivered by Roq.ad or for Roq.ad to stop collecting your non-personally identifiable information (non-PII), please do so by clicking the links below.