We are pleased to present you one of the solutions offered by Roq.ad, which is the ROPO [Research Online Purchase Offline] analysis. We aim to measure all online communication channels included in the media plan. The goal is to examine the impact of individual sources used for campaign emission on the conversion, which may be the percentage of visits to stores. The result of the study is a report which will be used for:
Better understanding of the effectiveness of planned campaign emission sources and their links to visits to physical stores.
Planning subsequent flights of a given or future campaign.
Documented increase in ROI of individual campaigns (in special cases –
margin increase during the analyzed period).